Development and promotion of
cultural touristic destinations
through multimedia tools

About The Project

The program “Development and promotion of cultural touristic destinations through multimedia tools” with the acronym “IT CULTURE” is based on a proposal of the Municipality of Grevena (LB), the Municipality of Pustec (PB2) and the NGO Anti Cracker Shield Albania (PB3). Its approved budget, € 484,404.60 is being founded at 85% by Community resources and 15% by national and is implemented within the framework of the European Cross-Border Cooperation Program Greece – Albania 2014 – 2020 (INTERREG IPA CBC).


The project idea is based on efforts made by the partners to promote and strengthen the cultural heritage of the intervention area, in order to establish the conditions for future tourism development. A key aspect of the design is the utilization of modern digital tools, a new trend in tourism services especially popular among users-tourists, with a view to better information and to the improvement of the tourist experience. The project is based in two important axes, the cultural and the tourist/economic, in an effort to develop them in a balanced way and with respect to the rich natural environment of Grevena and Pustec.


The two cross-border areas, the Municipality of Grevena (Greece) and the Municipality of Pustec (Albania) based on their common needs in both field, culture and tourist development, intend to develop good practices of support and complementarity in the future. Given the proximity, the project is considered also as a significant mean in establishing long-term relationships of trust and stability in the broader region.


  • creation of a website platform for the wider information of the public concerning the tourist and cultural attractions with the use of new technologies,
  • study on the current situation in the tourism industry,
  • digitization of primary sources of cultural interest,
  • creation of cultural touristic routes,
  • museological researches for the construction of museums,
  • improvement of the informative channels for the users (info-screens, QR codes, maps, info-signs),
  • organized and multifaceted marketing plan,
  • engagement of stakeholders on the touristic sector and expansion of the tools for further uses.



In a hospital corner of Greece a traveler can find Municipality of Grevena, a place that combines calmness and relaxation, mental renewal and all this mostly as consequence of its major advantage, it’s spectacular natural beauties. Very known for the rich folklore background, easy met during summer in all the fests that still hold even in the remote villages, Grevena can fascinate those who search to meet locals, their everyday culture, special identities that survived in these mountainous landscapes that still hide unexplored treasures.

In the aftermath of the old trade streets, silent witnesses of which remain the stone-built bridges and the scattered post-Byzantine churches, were created the four cultural routes of the IT CULTURE program. A complete travel experience designed to offer by any modern

means access to some of the cultural beauties that were not so famous in public even in the broader region of Western Macedonia.

At the same time, the museums and other points of interest contribute to the timeless presentation of the history of Grevena (mastodonts at the Museum of Milia, prehistoric excavation of Samarina, Hellenistic citadel in Kastri, Post-Byzantine churches, World War I monument) with frequent references to personalities who excelled in the field (Manakia brothers, Bousiou family, chief Verros, Samarina’s painters – hagiographers). Their scientific documentation by the Ephorate of Antiquities of Grevena and their digital recording makes IT CULTURE an important project of saving the value of these cultural monuments and attracting the attention of the public.

Above all, however, IT CULTURE reflects the intention of the Municipality of Grevena to turn to mild forms of tourism that are guided by respect for the natural and man-made environment, highlight the special local character (folklore, tradition, architecture), treat tourism in relation with the gastronomic enjoyment of quality local products and face extroversion as a change for communication, cooperation and harmonious development.


Pustec is a municipality with ample touristic, cultural and traditional potential in Albania. It is one of the most renowned natural beauties in the country, vastly appreciated by foreign and localtourists with kind and amiable inhabitants.

The center of the municipality is the village of Pustec.

Pustec is a favorable area for the development of summer tourism. Prespa Lake, the unspoiled nature, the traditional cuisine, the ancient buildings by the lake shore of Prespa, the churches and the island of Maligrad are the main attractions in this location. Prespa Lake, despite its natural beauty, is also prominent for its rich flora and fauna, the multitude of birds,the pelican being among them.

The residents of Pustec are primarily focused on agriculture and fishing.

Zaroshka is a village where one can find various restaurants and the most popular dish is the carp casserole with white sauce.

In addition to the natural surroundings, the water lakes and the cuisine, the visitors and tourists in Pustec can also become more acquainted with the folkloric values, the songs and dances of the area.